HOW CHANGE
WORKS
I research it, coach it and turn it into play.
RESEARCH
A small shift in meaning can change a life.
“Lifelong” is a diagnosis, and also an expectation. My Master’s research (University of Wolverhampton, UK) explored the stories of four women who stepped outside it: each had an autoimmune illness, and each recovered without medication. In their stories, meaning, biography and biology could not be pulled apart. What they came to believe and trust was the path their health followed.
Placebo and nocebo research points the same way: what we expect tends to shape what happens to us. Science usually treats this as noise. I see it as the signal: a human capacity we can learn to cultivate.
My PhD project, now in development, takes this beyond health. It studies ontological expectancy, meaning what we expect reality itself to allow, and how that shapes what becomes possible in a life. With the help of AI, it follows people through everyday life and catches the nanopsychological moments when meaning shifts, and what changes for them when it does.
The study is still taking shape. If you’d like to take part when it opens, collaborate, or read more about my Master’s research, leave your email and I’ll get in touch.
COACHING
Inner Orchestra
Inner Orchestra is a space to create life from the inside out. Much of what feels fixed rests on what we expect. Here we question the frameworks we live by, make room for change, and learn to live with ease and joy, without the grind. The music plays itself when you stop playing someone else’s score and become all of it at once: the score, the conductor, the orchestra and the music. The work draws on Eastern contemplative philosophy and quantum physics, the science of expectation, my own research, years as a therapist and personal experience.
PLAY
Are you ready to leave the matrix of the known?
Quantasia is a game for human development. Players bring a wish or a question, and AI turns it into imagined situations. Playing them through, we discover the programs that run us, the frameworks we take as truth, and how we value our own actions and possibilities.
For friends, teams and organisations, with solo play on the way. A startup, now in pilot.
Earlier
A few things I built before this.
2012–2021 · Co-founded LUMI and built it from scratch into one of Estonia's best-known organic skincare brands. It joined local botanicals with biotechnology, and grew together with its community.
2013–2015 · Digital lead and board member at the advertising agency Newton.
2011–2012 · A year in Buenos Aires, running the office of an NGO working with children in the city's poorest neighbourhoods.
2007–2011 · Head of communications at the Archimedes Foundation, then Estonia's largest education and science funding body.
2005–2007 · Kicked off Novaator at the University of Tartu. It's now Estonia's largest science news portal, still running with Estonian Public Broadcasting.