Change begins in meaning
We research it, coach it and turn it into play.
RESEARCH
A small shift in meaning can change a life.
Placebo and nocebo show that the body often follows what we expect. I study the deepest expectation of all, ontological expectancy: what we take reality to be, and the nanopsychological moments when it shifts.
It started with my Master’s research on recovery from autoimmune illness (University of Wolverhampton, UK). My PhD, now in development, uses AI to catch those moments as they happen, with the depth of personal stories and the scale of large studies.
Open to collaborators, and to anyone who wants to share their health story. Write to me.
COACHING
Health is the result. How you see yourself and the world is the work.
Your body follows what you take for granted about who you are and how reality works. When you stop seeing yourself as separate from reality, new possibilities open.
Inner Orchestra is becoming a platform for paradigm-shifting courses and practitioners on many topics. Change is tracked scientifically, and an AI companion supports each person through their shift.
There I offer group coaching and one-to-one work.
PLAY
Are you ready to leave the matrix of the known?
Quantasia is a game for human development. Players bring a wish or a question, and AI turns it into imagined situations. Playing them through, we discover the programs that run us, the frameworks we take as truth, and how we value our own actions and possibilities.
For friends, teams and organisations, with solo play on the way. A startup, now in pilot.
Off Hours
My boss has always been very relaxed about hours. He's me. Mostly they go to music and a good party.
I volunteer at Traveling Hedgehog, a two-day electronic music festival in Estonia that grew out of the Burning Man scene. I help to grow its circle of patrons.
Earlier
A few things I built before this.
2012–2021 · Co-founded LUMI and built it from scratch into one of Estonia's best-known organic skincare brands. It joined local botanicals with biotechnology, and grew together with its community.
2013–2015 · Digital lead and board member at the advertising agency Newton.
2011–2012 · A year in Buenos Aires, running the office of an NGO working with children in the city's poorest neighbourhoods.
2007–2011 · Head of communications at the Archimedes Foundation, then Estonia's largest education and science funding body.
2005–2007 · Kicked off Novaator at the University of Tartu. It's now Estonia's largest science news portal, still running with Estonian Public Broadcasting.